Yesterday I chatted to Kate Larsen – director of Writers Victoria and a researcher from Melbourne university about blogging and advocacy and the importance of storytelling for people with disabilities. I was asked what have been the challenges of blogging. One thing I mentioned was the lack of brand engagement with my blog.
While I’ve always maintained I don’t want to innundate my blog with sponsored posts, and I make some money away from my blog writing and speaking, I am overlooked by brand campaigns and blogging talent agencies or declined when I do pitch to relevant brands. It’s not sour grapes or discrimination, but I feel it is exclusionary. It seems a disability blog is not sexy, no matter the high level of page views or social media engagement I have.
I’m attending Problogger in three weeks and all attendees were invited to pitch for a brand workshop. I expressed concern that the brands might not want to work for me because of my content (appearance activism, disability advocacy). But I was encouraged and guided by the PB staff to pitch anyway, taking into account my community and the direction of my life – hello wedding day! I did lots of work in analysing my audience and writing about how the brand and I would be a good fit.
I’m so pleased that my pitch was successful. And I will be spending time with a brand that I never imagined – all because I enjoy wearing lipstick now and have had a few manicures and want to find some beauty inspiration for my wedding day.
I love that blogging can take the journey of our life and we’re free to try new things. We’re not bound to write about what we did on day one, because we grow and become interested in new things and build amazing communities. Our blog and its content can develop as we do. And aside from working with the brand there, I’m even more excited that I was asked to speak about activism through blogging. Well balanced, I think.
Adam’s response: “first you won the mummy blogger category at the awards last year and now you’re a makeup blogger?! Who are you?!”
Hugely thankful to the Problogger team for believing in me.